Brochures that open the way you meant.
Text weight folds. Cover weight cracks.
Six stocks across text and cover weight. This is the one that catches people out: text-weight paper folds cleanly straight off the press, while anything at cover weight has to be scored first, or the coating splits along the fold and shows white.
Readable, or remarkable.
A brochure carries more words than anything else you print, so glare matters more here than on any other piece.
Spend it on the cover panel.
Only one panel is visible before someone decides to open it. Effects earn their cost there and almost nowhere else.
Six ways to fold one sheet.
The fold sets the reading order, and together with the flat sheet it sets your panel width. Standard flat sizes are 8.5 × 11, 8.5 × 14, 9 × 12, 11 × 17 and 11 × 25.5 — pick the fold before you write, because each one reveals your panels in a different sequence.
A brochure built for your field.
Panel structures that already know how much your industry has to explain before it can ask for anything.
Pick the job it has to do.
A trade-show handout and a leave-behind survive completely different journeys. Build for the one you are actually printing.
Brochures for every budget
Folding is priced per piece, so the gap between 100 and 1,000 is wider here than on any flat print.
From flat sheet to folded piece in four steps
Pick Size and Fold
These two decide your panel width, and the panel width decides how much copy each section can hold.
Lay Out the Panels
Use a template with the fold lines already placed, upload print-ready art, or design it in-browser.
Proof the Folds
We check panel order, the tuck-panel offset and that nothing important crosses a crease, then send a proof.
Print, Score, Fold
Cover weight is scored before folding so the coating never cracks. Then trimmed, folded and shipped.
Brochure questions answered
Why are my tri-fold panels not all the same width?
Because they cannot be. On a tri-fold, one panel folds inside the other two, and if all three are exactly 3.667 in the inner panel hits the crease and the brochure will not close flat. The tucked panel is cut about 1/16 in narrower — typically 3.6 in against 3.7 in — so it seats cleanly. Our templates already build that offset in; if you are supplying your own artwork, allow for it or the fold will buckle.
Do I need scoring?
On text weight, no — 80lb and 100lb text fold clean straight off the press. On anything cover weight, yes. Folding coated cover stock without scoring cracks the coating along the crease and shows a white line through your colour. We score every cover-weight job automatically; it is not an upsell.
Which fold should I choose?
Tri-fold if it has to sit in a rack or an envelope — it is the standard for a reason. Bi-fold when panels need room for images or tables. Z-fold when the content is a sequence and you want each step revealed in order. Gate fold for a reveal on the centre panel. Roll and double-parallel when you need eight panels out of one sheet.
How much bleed and safe margin do the panels need?
0.125 in bleed on the outside edges of the flat sheet, and keep type at least 0.25 in away from every fold line — further than you would allow at a trim edge, because folding tolerance is looser than cutting tolerance. Never run small type or a logo across a crease.
Can a brochure be mailed on its own?
Yes, as a self-mailer, but it has to be sealed. The USPS requires folded self-mailers to be tabbed closed — usually two wafer seals along the open edge — and the address panel has to sit on the correct panel for the fold you chose. We can tab, address and mail the run for you.
How fast can I get them?
Five business days on press for standard folds on text weight, plus transit. Cover weight adds a day for scoring. Rush turnaround is available on tri-fold and bi-fold in the common sizes; gate, roll and double-parallel folds need the full schedule.
